Analisis Sistem Informasi Aplikasi Online Kartu Kredit Menggunakan Metode SERVQUAL
DOI:
https://doi.org/10.22441/incomtech.v6i2.1151Kata Kunci:
Aplikasi Online, Layanan, Kualitas Layanan, kepuasan pengguna, Amos, Servqual, SEMAbstrak
Kemudahan, efisiensi, ketepatan, kecepatan, simple serta flexibilitas menjadi pertimbangan para pelaku kegiatan untuk menggunakan kartu kredit diera globalisasi saat ini. Ada beberapa cara yang bisa dilakukan untuk pengajuan kartu kredit seperti melalui direct selling, telemarketing dan aplikasi online. Dari ketiga cara tersebut aplikasi online menjadi salah satu cara yang paling mudah dalam pengajuan aplikasi kartu kredit Kunci permasalahan pada penelitian ini yakni terkait dengan kualitas layanan yang diberikan apakah cukup memberikan pemahaman terhadap calon customer sehingga terjadi peningkatan dalam kartu kredit di ANZ Bank serta layanan seperti apa yang diharapkan oleh customer.
Metode penelitian yang digunakan adalah metode deskriptif analis dengan pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 150 responden, metode pengambilan sampel menggunakan metode servqual, skala likert, SEM amos 18. Berdasarkan analisis yang telah dilakukan didapatkan bahwa kualitas layanan Aplikasi Online seperti tampilan, pelayanan marketing, tarif, teknologi yang digunakan pada aplikasi online sangat mempengaruhi kepuasan customer yang berdampak pada peningkatan customer kartu kredit ANZ.
Unduhan
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the Work or derivative works for the authors personal use or for company use, provided that the source and the UMB copyright notice are indicated, the copies are not used in any way that implies UMB endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
