FAKTOR PENENTU KESADARAN KONSUMEN DALAM PEMBELIAN PRODUK KERTAS BERTANDA ECO-LABEL
DOI:
https://doi.org/10.22441/mix.2018.v8i3.003Keywords:
green consumption, eco-label, consumer awareness, paper, Structural Equation ModellingAbstract
Environmental issues developed rapidly driven by the high impact on environmental damage due to the production process that is not environmentally friendly. The increase of goods and services consumption that are quite high throughout the world has resulted in a reduction in natural resources that have an impact on the environment. Efforts to reduce this impact are the existence of a green consumption policy. In 2006, Indonesia introduced eco-label markers on products that have been produced environmentally friendly. This policy needs to be supported by increasing consumer awareness to buy eco-labeled products. This study purposes to identify factors that influence consumer awareness in purchase eco-labeled paper products. This study uses the Structural Equation Modeling, while data processing uses AMOS software. The results showed that the higher the consumer's concern about the state of the environment would be to increase a proper assessment for the environment (environmental attitude), and ultimately the consumer would consciously consume products that have a minimal impact on the environment (environmentally conscious purchasing behavior). Recommendations that can be given to increase consumer awareness in purchasing eco-labeled products, including the use of mass media; environmental education; always socializing to the public regarding environmental issues; provide training to producersDownloads
How to Cite
Issue
Section
License
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that this paper has not been published in the same form elsewhere.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
