UMIYATI, Hesti; SURAHMAT, Asep; TRIBUANA, Dhimas; ZOGARA, Lukas Umbu. Strategic Role of Social Media in Enhancing Customer Engagement in Higher Education. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 16, n. 1, p. 178–193, 2026. DOI: 10.22441/jurnal_mix.2026.v16i1.012. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/33912. Acesso em: 28 may. 2026.