SYAIFUDDIN, Syaifuddin. Environmentally Friendly Advertising, Green Product Value, and Price Perception on Purchasing Decisions with Environmental Awareness as a Moderating Variable on Eco-Friendly Products in West Java. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 16, n. 1, p. 156–177, 2026. DOI: 10.22441/jurnal_mix.2026.v16i1.011. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/34575. Acesso em: 28 may. 2026.