Kompas.com Media Management Strategy in Interpreting Production Content Convergence

Abstract

This research analyzes Kompas.com's Media Management Strategy in Interpreting Production Content Convergence. Technological advances are fundamentally changing the way the media industry operates. Consumers and media platforms alike have shifted online with its advantages and consequences. Kompas.com is an online-based mass media that has implemented media convergence by combining various communication channels such as text, images, video and sound on one platform. Content production after implementing convergence certainly experiences changes. Therefore, this research aims to find out how the online media Kompas.com produces content after implementing convergence in the digital era using new media theory, August E. Grant's journalistic convergence model with three models; newsroom convergence, newsghatering convergence, content convergence. Apart from that, this research also uses the concept of mass media management and mass media strategy using continuum convergence theory with five stages; cross promotion, cloning, coopetition, content sharing, and full coverage. This research uses a research paradigm, namely the constructivism paradigm. Data collection in this research used in-depth interview techniques. There were three informants in this research who were selected based on certain criteria in content production on Kompas.com.