Penerapan Aplikasi Rekomendasi Konten Akun Instagram Photographer Menggunakan Collaborative Filtering
DOI:
https://doi.org/10.22441/format.2026.v15.i1.001Abstract
Perkembangan media sosial, khususnya Instagram, telah membuka peluang besar bagi individu dan komunitas untuk membagikan konten visual. Tantangan yang muncul adalah bagaimana menyajikan konten yang sesuai dengan preferensi audiens. Penelitian ini bertujuan untuk mengimplementasikan sistem rekomendasi konten berbasis metode Item-Based Collaborative filtering pada akun Instagram “Photographer Dadakan”. Sistem ini menganalisis interaksi pengguna berupa likes dan komentar terhadap konten sebelumnya, kemudian menghitung kemiripan antar konten menggunakan Cosine Similarity. Prediksi minat pengguna dilakukan dengan metode Weighted Sum, dan rekomendasi utama ditentukan melalui perhitungan Global Score. Hasil penelitian menunjukkan bahwa sistem dapat memberikan rekomendasi konten yang lebih relevan sehingga mendukung pengelolaan konten berbasis data pada platform media sosial visual.
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