Malau, G.H. and Iriani, I. 2024. Analysis of Marketing Strategies to Achieve Room Occupancy Targets with the SWOT Method at Grand Tamaro Parapat Hotel. IJIEM - Indonesian Journal of Industrial Engineering and Management. 5, 1 (Jun. 2024), 217–224. DOI:https://doi.org/10.22441/ijiem.v5i1.22413.