[1]
Fauzan, R. et al. 2026. Mrp.Payakumbuh’s Proposed Marketing Strategy Using the Boston Consulting Group (BCG) and SWOT Methods. IJIEM - Indonesian Journal of Industrial Engineering and Management. 7, 1 (Mar. 2026), 34–43. DOI:https://doi.org/10.22441/ijiem.v7i1.31038.