AFIANA, Nesya Fitri; ARYANNY, Enny. Marketing Strategy Analysis on Features Live Shopping with Game Theory (Case Study: Live Shopping Users in Surabaya City). IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 4, n. 3, p. 288–302, 2023. DOI: 10.22441/ijiem.v4i3.20931. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/20931. Acesso em: 28 may. 2026.