MAISAROH, Siti Sofia; WALUYO, Minto. Analysis of Marketing Strategies at Fried Chicken Restaurant Nelongso UPN Branch Using the SWOT Analysis Method. IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 4, n. 3, p. 471–481, 2023. DOI: 10.22441/ijiem.v4i3.21527. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/21527. Acesso em: 28 may. 2026.