FIRMANSYAH, Muhammad Daffa Dzaky; IRIANI, Iriani. Marketing Strategy Analysis using Strength Opportunity Aspiration Result (SOAR) Strategy and Quantitative Strategic Planning Matrix (QSPM) at PT. XYZ. IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 5, n. 1, p. 201–208, 2024. DOI: 10.22441/ijiem.v5i1.21996. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/21996. Acesso em: 28 may. 2026.