RIDWAN, Mochamad; TOSUNGKU, La Ode Ahmad Safar; PAWITRA, Theresia Amelia. Designing a Marketing Strategy for Bawis Habati Fish Chips Using the Quantitative Strategic Planning Matrix (QSPM) Method. IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 5, n. 1, p. 303–313, 2024. DOI: 10.22441/ijiem.v5i1.22038. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/22038. Acesso em: 28 may. 2026.