MALAU, Geby Hotmauli; IRIANI, Iriani. Analysis of Marketing Strategies to Achieve Room Occupancy Targets with the SWOT Method at Grand Tamaro Parapat Hotel. IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 5, n. 1, p. 217–224, 2024. DOI: 10.22441/ijiem.v5i1.22413. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/22413. Acesso em: 28 may. 2026.