FAUZAN, Rahmad; UMAM, Muhammad Isnaini Hadiyul; SUHERMAN, Suherman; HAMDY, Muhammad Ihsan; NUR, Muhammad. Mrp.Payakumbuh’s Proposed Marketing Strategy Using the Boston Consulting Group (BCG) and SWOT Methods. IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 7, n. 1, p. 34–43, 2026. DOI: 10.22441/ijiem.v7i1.31038. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/31038. Acesso em: 28 may. 2026.