SEKAR, Intan Ayu; UMAM, Muhammad Isnaini Hadiyul; LUBIS, Fitriani Surayya; YOLA, Melfa; HARTATI, Misra. Analysis of Haura Mart’s Marketing Strategy Using the Marketing Mix Method and the SOAR in Dealing with the Competition. IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 6, n. 3, p. 438–449, 2026. DOI: 10.22441/ijiem.v6i3.31592. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/31592. Acesso em: 28 may. 2026.