ANWAR, Balqis; LAHAY, Idham Halid; ULOLI, Hendra. Customer Loyalty Analysis with Markov Chain and Customer Bonding Strategy: Case Study at PT XYZ. IJIEM - Indonesian Journal of Industrial Engineering and Management, Jakarta, Indonesia, v. 7, n. 1, p. 106–113, 2026. DOI: 10.22441/ijiem.v7i1.33981. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/33981. Acesso em: 28 may. 2026.