Fauzan, Rahmad, Muhammad Isnaini Hadiyul Umam, Suherman Suherman, Muhammad Ihsan Hamdy, and Muhammad Nur. 2026. “Mrp.Payakumbuh’s Proposed Marketing Strategy Using the Boston Consulting Group (BCG) and SWOT Methods”. IJIEM - Indonesian Journal of Industrial Engineering and Management 7 (1). Jakarta, Indonesia:34-43. https://doi.org/10.22441/ijiem.v7i1.31038.