Malau, Geby Hotmauli, and Iriani Iriani. “Analysis of Marketing Strategies to Achieve Room Occupancy Targets With the SWOT Method at Grand Tamaro Parapat Hotel”. IJIEM - Indonesian Journal of Industrial Engineering and Management 5, no. 1 (June 22, 2024): 217–224. Accessed May 28, 2026. https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/22413.