Anwar B, Lahay IH, Uloli H. Customer Loyalty Analysis with Markov Chain and Customer Bonding Strategy: Case Study at PT XYZ. IJIEM [Internet]. 2026 Mar. 26 [cited 2026 May 28];7(1):106-13. Available from: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/ijiem/article/view/33981