Pemanfaatan Digital Marketing Untuk Meningkatkan Penjualan Pada Usaha Kecil Masyarakat di Palmerah
DOI:
https://doi.org/10.22441/jam.v9i1.16193Kata Kunci:
Digital Marketing, UMKM, Sosial media.Abstrak
Kegiatan Pengabdian ini bertempat di kawasan RT 05 di daerah kecamatan Palmerah. Kegiatan ini bertujuan untuk membantu mengembangkan bisnis para pelaku UMKM di daerah tersebut dengan memanfaatkan digital marketing sebagai salah satu strategi marketing ditengah pandemi ini. diharapkan dengan pelatihan ini peserta dapat membuat akun toko online, mempersiapkan dokumen persyaratan pendaftaran, membuat website free serta membuat konten untuk penawaran berbasis digital untuk meningkatkan penjualan mereka di sosial media. Selain itu, kegiatan ini juga mengajarkan para pelaku usaha kecil dan menengah untuk beriklan online di beberapa aplikasi onlinenya, seperti tokopedia, shopee, dan instagram.
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Referensi
Aditya, Shandy. Rahmi, PurnamaDedi. 2017. Pemanfatan Digital Marketing Bagi UMKM Di Kelurahan Malaka Sari Duren Sawit. Jurnal Pemberdayaan Masyarkat Madani. Vol. 1. No 1, Juli 2017.
Binus. 2021, Apa sih Digital Marketing itu ?, https://onlinelearning.binus.ac.id/2021/10/13/apa-sih-digital-marketing-itu/
CNN Indonesia, 2020, Survei BPS: Pemasukan 84 Persen Usaha Kecil Turun Saat Corona.
Febriantoro, M.T & Arisandi, D. 2018. Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. Jurnal Riset Manajemen dan Bisnis Dewantara.Vol. 1 (2)
Handoyo, 2020, Akibat pandemi Covid-19, pengangguran dan kemiskinan diprediksi mengalami lonjakan, Nasional.kontan.co.id.
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