Penguatan Manajemen Usaha dan Strategi Digital Marketing Berbasis Syariah pada UMKM di Desa Padasuka
DOI:
https://doi.org/10.22441/jam.v9i2.17189Keywords:
UMKM, Pendapatan, Manajemen Usaha, Digital MarketingAbstract
Pengabdian Kuliah Kerja Nyata ini bertujuan untuk membantu para UMKM dalam menguatkan potensi ekonomi masyarakat agar dapat lebih berkembang mengikuti perkembangan zaman. Pengabdian ini dilakukan di Desa Padasuka Kecamatan Kutawaringin Kabupaten Bandung, Jawa Barat. Pengabdian ditujukan kepada para pelaku usaha UMKM di bidang konveksi yang mana usaha terbut menjadi sumber pendapatan utama desa agar pelaku usaha dapat melakukan penguatan manajemen usaha mereka. Metode yang diberikan berupa sosialisasi dengan menyampaikan materi langsung kepada masyarakat dalam satu tempat. Masyarakat diberikan pemahaman mengenai sistem digitalisasi dalam digital marketing. Masyarakat diberikan pemahaman terkait dengan apa dan bagaimana digital marketing, keuntungan yang dapat diterima jika melakukan pemasaran secara digital, memberikan contoh membuat pemasaran yang menarik, menjelaskan kaitannya digital marketing dengan pemasaran Islam. Kesimpulan dari pengambilan kepada masyarakat desa ini adalah bahwa digital marketing berbasis syariah yang dilakukan dengan baik sesuai dengan prinsip-prinsip Islam akan memberikan dampak yang baik terhadap hasil yang akan diterima karena dalam sistem pemasarannya menerapkan sifat kejujuran, amanah, cerdas dan inovatif, serta komunikatif.Downloads
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