PELATIHAN PEMBUATAN MEDIA PROMOSI MEMANFAATKAN MULTIMEDIA MENGGUNAKAN SOFTWARE ADOBE FLASH UNTUK ANAK LULUSAN SMU DI KOTA TANGERANG
DOI:
https://doi.org/10.22441/jam.2017.v3.i1.007Keywords:
Media, Promosi, Multimedia, Lulusan SMU, PelatihanAbstract
Media promosi termasuk salah satu cara untuk menyampaikan suatu tujuan. Dengan adanya media promosi, dapat memberikan informasi mengenai suatu hal. Media promosi telah berkembang menjadi berbagai macam cara dan salah
satunya melalui multimedia. Multimedia diketahui sebagai salah satu cara untuk memanfaatkan lebih dari satu media. Multimedia saat ini telah berkembang menjadi pilihan untuk membantu menyampaikan informasi dalam hal
mempromosikan suatu produk. Lulusan SMU dituntut untuk dapat menerapakan ilmu pengetahuan dan teknologi sebagai salah satu cara untuk meningkatkan kemapun dan ilmu pengetahuan yang dimilikinya. Yang secara tidak langsung juga meningkatkan sumber daya manusia untuk lingkungannya. Melalui pelaksanaan program pengabdian masyarakat dalam bentuk pelatihan, lulusan SMU dapat mengetahui berbagai hal mengenai multimedia secara lebih mendalam. Tidak hanya dari sisi pengetahuan teoritis namun dapat juga
berupa pengetahuan praktik. Dengan adanya program pelatihan, didapatkan hasil bahwa lulusan SMU yang menjadi peserta dapat memiliki pengetahuan tambahan dalam hal praktik dalam menerapkan pemakaian perangkat lunak
berbasis multimedia untuk membuat media promosi serta dapat meningkatkan kualitas diri dengan memanfaatkan pengetahuan yang telah dimiliki.
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