PELATIHAN KOMPUTER DESAIN GRAFIS DENGAN MENGGUNAKAN APLIKASI ILLUSTRATOR
DOI:
https://doi.org/10.22441/jam.v6i2.003Keywords:
Komputer Grafis, Produk, Digital ImagingAbstract
Tujuan pelatihan ini adalah menambah ketrampilan para pengusaha kreatif kecil menengah agar dapat mendukung pemasaran hasil usaha kreatif kecil menengah di rumah. Melalui pelatihan ini diharapkan target dapat memahami proses kreativitas pembuatan logo produk dengan menggunakan komputer grafis, melalui pengolahan gambar Digital imaging membuat gambar lebih menarik. Hasil desain dari logo yang mampu merepresentasikan produk yang dihasilkan setelah di manipulasi di computer akan menjadikan sebuah alat pemasaran yang lebih baik. Hasil pelatihan ini memberikan beberapa implikasi, antara lain pertama pengembangan pengetahuan dan ketrampilan dalam bidang computer grafis desain logo dan produk khususnya mata kuliah Komputer Grafis, kedua pemilihan metode pelatihan yang tepat bagi pengusaha kreatif kecil menengah.
Downloads
References
Direktorat Riset dan Pengabdian Masyarakat (2018). Panduan Penelitan dan Pengabdian Kepada Masyarakat, Edisi XII Tahun 2018.
McCormick, B. H., DeFanti, T. A., & Brown, M. D. (1987). Visualization in scientific computing: Report of The NSF Advisory Panel on Graphics, Image Processing and Workstations.
Wood, Brian (2019). Adobe Illustrator CC Classroom in a Book, Adobe Presss
Utoyo, W. Arsa (2016). The Significance of Enjoy Jakarta logo as a City Branding Strategy for Tourism in Indonesia. 2nd Art and Design International Conference 2016
Trueman, M. and Jobber, D. (1998). Competing through design. Long Range Planning, 31, pp. 594-605.
Warnaby, G., and D. Medway. (2010). Semiotics and place branding: the influence of the built and natural environment in city logos. In Towards effective place brand management: Branding European Cities and Regions, ed. G.J. Ashworth and M.Kavaratzis, 205-221. Cheltenham: Edward Elgar Publishing.
Wheeler, A. 2009. Designing Brand Identity. New Jersey: John Wiley & Sons, Inc.,.
Natadjaja, L. (2002). Pengaruh komunikasi visual antar budaya terhadap pemasaran produk pada pasar ekspor ditinjau dari warna dan ilustrasi desain kemasan. Nirmana Vol 4, No 2, pp 158- 168
Gunarti, W. Pratama, D & Winarni, R. (2013). The Relation of Visual Signs in the Narrative Structure of MTV Exit Human Trafficking Campaign Video, Journal of Art and Humanities, University of Indraprasasta PGRI, Jakarta.
Bartoletti, M. (2013). The Importance Of Social Media In Their Contribution To The Marketing Of Sport Events.Modul University, Vienna.
Leiliyanti, E.(2009). Representation and Symbolic Politics in Indonesia: An Analysis of Billboard Advertising in the Legislative Assembly Election of 2009, Edith Cowan University, Australia.
Svendsen, Sara. (2013). Refresh. Create. Inspire: A Rhetorical Analysis of the Mission, Vision and Values Behind The Coca-Cola Company and the Digital Marketing Strategies of the “Open Happiness” Campaign, Liberty University School of Communication Studies, United States of American.http://www.sciencedirect.com/science/article/pii/S0363811198800180
Botan, Carl H., Soto, Farancisco. (1998) A Semiotic approach to the internal functioning of publics: implications for strategic communication and public relations, Purdue University, United States of American.
Downloads
Published
How to Cite
Issue
Section
License
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
- This paper has not been published in the same form elsewhere.
- It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
- A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
- Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
- Authors may reproduce or authorize others to reproduce the Work or derivative works for the authors personal use or for company use, provided that the source and the UMB copyright notice are indicated, the copies are not used in any way that implies UMB endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
