Furqon, S.A. and Alfansi, L. 2025. Buy or Bye? The Implementation of Augumented Reality to Enhance Consumer Willingness to Buy Cosmetics. Jurnal Doktor Manajemen (JDM). 8, 1 (May 2025), 87–101. DOI:https://doi.org/10.22441/jdm.v8i1.33031.