BANAFIE, Syahfira; SIMANJUNTAK, Megawati. Comparative Study of Self-Concept, Reference Group, Marketing Strategy, and Online Buying Behavior Accros Generation. Jurnal Doktor Manajemen (JDM), Jakarta, Indonesia, v. 6, n. 2, p. 164–175, 2023. DOI: 10.22441/jdm.v6i2.17418. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/jdm/article/view/17418. Acesso em: 30 may. 2026.