FURQON, Salsa Angraeni; ALFANSI, Lizar. Buy or Bye? The Implementation of Augumented Reality to Enhance Consumer Willingness to Buy Cosmetics. Jurnal Doktor Manajemen (JDM), Jakarta, Indonesia, v. 8, n. 1, p. 87–101, 2025. DOI: 10.22441/jdm.v8i1.33031. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/jdm/article/view/33031. Acesso em: 30 may. 2026.