Strategi Komunikasi Promosi Iklan Produk Herbal Pada Media Sosial
DOI:
https://doi.org/10.22441/marcommers.v12i1.15056Keywords:
Strategi, Promosi, Iklan, Produk Herbal, Media sosial.Abstract
PT Mahkota Dewa Indonesia (MDI) yang merupakan perusahaan jamu herbal yang mengawali usaha sejak tahun 1999 dan resmi menjadi sebuah Perseroan Terbatas (PT) sejak 1 Januari 2003 yang sampai saat ini masih kosisten mengembangkan produknya dikategori herbal. PT Mahkota Dewa mau meningkatkan kesadaran produk Maducil. Dengan positioning perusahaan PT Mahkota Dewa Indonesia yang merupakan perusahaan pertama pengolah buah mahkota dewa menjadi suatu produk kesehatan tradisional dengan merek “Mahkota Dewa” dan logonya Ny. Ning Harmanto. Tantangan dan peluang bagi pelaku industri dalam membuat rancangan promosi iklan di media sosial. penulis dalam membuat rancangan strategi promosi Maducil menjadi karya skripsi aplikatif dengan membuat content planning untuk di aplikasikan di media sosial.
Kata kunci: Strategi; Promosi; Iklan; Produk Herbal; Media sosial.
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