Proses Kreatif Iklan televisi Simpati Ektra Versi Mertua

Penulis

  • Dwi Irmawaty Gultom Universitas Mercu Buana
  • Jefri Roberto Gala Universitas Mercu Buana

DOI:

https://doi.org/10.22441/marcommers.v2i1.7349

Kata Kunci:

ad creative process

Abstrak

Ad competition mobile operators currently uery tight, each mobile operator to qff'er the product through 60!h the teleuision media, radio and print media to attract audiences. Aduertising through the medium of teleuision to make a wider range of broadcasting and makes the characters become more dime. Inept, TPOseqfthisstttd!liraorderto knowthestttge^of the creatiueprocess ofSimpotiEkstra "Father-in-Low"uersion TV aduertisement. The creatiue process underlying the creation of rid simPATfExtra-towsin the prtuoteteleuisionuersioniLiasstarte from a giuen client creatiue bric:fs, brainstorming, shooting, approued b!! the client and broadcasting aduertisements on
Abstract
teleuis, bn.

Unduhan

Data unduhan belum tersedia.

Referensi

Agu^nanto. CDP!Ironting :SentMeng@sohKreottuttosdan MeinahomiBohosa fklon, Bandung : Penerbit FT. Reinaja Rosdalcarya, 2001 Kasali, Rhenald. Manqjemen PertklonanKonsepdanAplikosin!10 at indonesio, Jakarta : PustakaUtama Grititi, 2007 K. Yin, Robert. StitchK@SIIs(Desuin DonMetode), Jakarta : Penerbit P'TRaja Gratindo Persada x997 Lee, Monle&CarlaJohnson. Prt'nsjp-Prt'nsjpPokokPerik!@nori DatamPerspek^fGlobol, Jakarta : PenerbitPrenadaMedia, 2004 Madjadikara, Agus S. Bogoimano Biro Iklnn Meinproduksirklon, Jakarta : Penerbit PT Cremedia PustakaUtama, 2005 Monady, Sandra. CreotiueAduerttsing : Theory &Practice, New Jersey USA : PrenticeHalli99t Monssan. Pen'kmnnnKomunikosiPemosoron Ternodu, Tangerang: Penerbit Raindina Pinkarsa, 2007 Prayitno, Sunarto. FengembongonKreotji;Jakarta : Tanpanama penerbit, 1998 Raldrimat, Ja!aludin. MetodePeneliti'on Komunikosi, Bandung: Penerbit PTRemaja Rosdakarya, 2006 Sutherland, Max &Nice K Sylvester. AduertisingAnd fileMind Of The Consumer, Jakarta : PenerbitPPM, 2007 Suyanto, M. SirotegiPeroncongon Iklon Telei, isiperusohoon Top Dunio, Yogyakarta : PenerbitAiidi, 2005

Diterbitkan

2019-12-11

Cara Mengutip

Gultom, D. I., & Gala, J. R. (2019). Proses Kreatif Iklan televisi Simpati Ektra Versi Mertua. Marcommers : Jurnal Marketing Communication and Advertising, 2(1), 50–60. https://doi.org/10.22441/marcommers.v2i1.7349

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