Strategi Marketing Public Relations Makeuppucino dalam Meningkatkan Brand Awareness
DOI:
https://doi.org/10.22441/marcommers.v11i2.7444Kata Kunci:
marketing public relations, brand awareness, makeupuccino, stimulate salesAbstrak
Makeupuccino merupakan reseller produk kecantikan dan perawatan diri yang berlokasi di Kota Bandung, Jawa Barat. Pada tahun 2018 industri produk kosmetik dan perawatan diri di Indonesia meningkat sebesar 20% yang menyebabkan munculnya kompetitor-kompetitor dengan bisnis serupa sehingga Makeupuccino berupaya untuk melakukan strategi-strategi marketing public relations kepada pelanggan nya sebagai upaya meningkatkan brand awareness dan menstimulasi penjualan. Tujuan dari penelitian ini adalah untuk mendeskripsikan strategi marketing public relations dari Makeupuccino dalam meningkatkan brand awareness. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data penelitian ini adalah wawancara mendalam dengan narasumber yaitu pemilik Makeupuccino. Hasil penelitian menyimpulkan bahwa melalui implementasi strategi marketing public relations Makeupuccino dapat meningkatkan brand awareness dan menstimulasi penjualan dari produk-produk yang dijual oleh Makeupuccino.Unduhan
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