Hasibuan, M. M. T., Kartika, C., & Pujiastuti, Y. L. (2024). Constructing Brand Loyalty through Digital Storytelling: Branding Strategy of Eiger on Instagram. Marcommers : Jurnal Marketing Communication and Advertising, 13(2), 87–96. https://doi.org/10.22441/marcommers.v13i2.33971