COMMUNICATOR COMPETENCE IN IMPROVING ENTREPRENEUR CAPACITY IN PEKANBARU

Abstract

Entrepreneurship education is a lifelong educational learning process, by fostering entrepreneurial interest and the use of technology in the form of webinars in improving the competence of entrepreneurs. The goal is for entrepreneurs to have new insights and compete amid the Covid-19 pandemic. This study aims to determine the message process in the interaction in it and the role of the speaker in making the webinar facility efective. The research method used is a qualitative approach located in the city of Pekanbaru. Data collection techniques using observation, in-depth interviews, and documentation. While the qualitative data analysis technique is descriptive according to Huberman and Miles. The results of this study and the webinar provide a new nuance for entrepreneurs in Pekanbaru City in obtaining information amid social restrictions due to the Covid-19 pandemic. The presenter is the main key in presenting the information needed by the participants and can bring the participants into a real entrepreneurial state. With so many conveniences provided, Webinar is like a double-edged sword that presents shortcomings if they can’t be covered with careful preparation. The success of the webinar can be measured by the participant’s responses survey. This can provide an evaluation in the future so that Webinar activities can be maximized.