RAHAYU, Muthia. AN EXPLORATION OF LOCAL BRAND DIGITAL COMMUNICATION STRATEGIES ON INSTAGRAM: A CASE STUDY OF @ERIGOSTORE’S USER ENGAGEMENT. MediaKom : Jurnal Ilmiah Komunikasi, Jakarta, Indonesia, v. 15, n. 1, 2025. DOI: 10.22441/mediakom.v15i1.34578. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/mediakom/article/view/34578. Acesso em: 28 may. 2026.