IQBAL, Muhamad Iqbal; PRASETYO, Kurniawan. PERSUASIVE COMMUNICATION STRATEGIES IN ENVIRONMENTAL CAMPAIGNS: A COMPARATIVE STUDY OF THE BODY SHOP INDONESIA AND ECOTON FOUNDATION. MediaKom : Jurnal Ilmiah Komunikasi, Jakarta, Indonesia, v. 15, n. 2, p. 167–173, 2026. DOI: 10.22441/mediakom.v15i2.37969. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/mediakom/article/view/37969. Acesso em: 28 may. 2026.