KAJIAN SEMIOTIKA: REPRESENTASI IDENTITAS KOSMOPOLITAN PADA KONTEN VISUAL FOTOGRAFI DI INSTAGRAM @ANOMALI.BALI

Authors

  • Clarence Venedictta Tjahjadi Universitas Kristen Petra
  • Andrian Dektisa Universitas Kristen Petra
  • Anang Tri Wahyudi Universitas Kristen Petra

Keywords:

Photography, Cosmopolitan Identity, Visual Content, Semiotic

Abstract

Cosmopolitan identity is a modern and open-minded concept along with the evolution of the globalization era. The concept of cosmopolitanism can be applied in various aspects, one of which is in photography as visual content. This study discusses the cosmopolitan identity represented through photography as visual content on Anomali Coffee Bali’s  Instagram. Semiotics concepts such as denotation, connotation, and myth are used to understand the signs in the photos. Using qualitative research method to analyze how cosmopolitan identity reflects through visual elements in photography content. This study uses data from literature studies that underpins the theory of research as well as visual data from @anomali.bali on Instagram. This research was conducted to provide an understanding of how a cafe, namely Anomali Coffee in Bali represents a cosmopolitan identity to the audience through their photography content.

Author Biographies

Clarence Venedictta Tjahjadi, Universitas Kristen Petra

Program Studi Desain Komunikasi Visual

Fakultas Humaniora dan Industri Kreatif

Andrian Dektisa, Universitas Kristen Petra

Program Studi Desain Komunikasi Visual

Fakultas Humaniora dan Industri Kreatif

Anang Tri Wahyudi, Universitas Kristen Petra

Program Studi Desain Komunikasi Visual

Fakultas Humaniora dan Industri Kreatif

References

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Oktaviani, J. (n.d). “Humanitarianisme dalam Teori HI : Kosmopolitanisme”. [Paper]. Yogyakarta : Universitas Gajah Mada.

Setiawan, R., & Bornok, M. B. (2015). “Estetika Fotografi”. [Skripsi]. Bandung : Universitas Katolik Parahyangan.

Susanto, A. A. (2017). Fotografi adalah Seni: Sanggahan terhadap Analisis Roger Scruton Mengenai Keabsahan Nilai Seni dari Sebuah Foto. Journal of Urban Society’s Arts, 4(1), 49-60.

Utomo, S.B. (2018). “Konstruksi Identitas Gereja Kristen Jawa (GKJ) Margoyudan di Surakarta”. [Skripsi]. Salatiga: Universitas Kristen Satya Wacana.

Published

2025-04-30

How to Cite

Tjahjadi, C. V., Dektisa, A., & Wahyudi, A. T. (2025). KAJIAN SEMIOTIKA: REPRESENTASI IDENTITAS KOSMOPOLITAN PADA KONTEN VISUAL FOTOGRAFI DI INSTAGRAM @ANOMALI.BALI. Narada : Jurnal Desain Dan Seni, 12(1), 23–32. Retrieved from https://training-ojs3-publikasi.mercubuana.ac.id/index.php/narada/article/view/27596

Issue

Section

Articles