MANGA MATRIX: SEBUAH PENDEKATAN DALAM PERANCANGAN VISUALISASI KARAKTER PADA PROJECT INTEGRATED INTERNATIONAL EXHIBITION INDONESIA-JAPAN SEBAGAI PERWUJUDAN STANDAR IDENTITAS MASKOT
Keywords:
Character Design, Mascot Identity, Manga Matrix, International ExhibitionAbstract
This research focuses on developing visual identity through a mascot as an effective strategy to support the branding of international events. The study centers around the design of SWEN, the mascot for the Brawijaya International Design Exhibition (BIDEA) at Malang Creative Center (MCC), which represents the values of innovation, creativity, and cross-cultural collaboration between Indonesia and Japan. The development of this mascot applies the Manga Matrix theory framework by Hiroyoshi Tsukamoto, integrating character design elements such as Form Matrix, Costume Matrix, and Personality Matrix. Additionally, a design thinking approach was used to ensure the design centered on user needs through the stages of empathize, define, ideate, prototype, and test. The first stage, empathize, involved interviews with manga artists and character designers to explore the cultural values to be depicted. The second stage, define, focused on clearly articulating the problem based on the insights gathered. The third stage, ideate, generated initial ideas and design concepts. In the fourth stage, a visual prototype of the mascot was developed for implementation in the exhibition. The fifth stage, test, involved conducting a questionnaire survey among exhibition visitors, designers, and manga enthusiasts to gather feedback. During the three-day BIDEA exhibition at MCC, the study engaged participants through a Likert scale 4-based questionnaire to evaluate the mascot's success. The analysis revealed that over 80% of respondents agreed that the SWEN mascot effectively became a relevant and functional visual identity for the international exhibition. The results of the design were applied in both offline and online media during the Indonesia-Japan international event. The study concludes that combining the Manga Matrix theory and the design thinking approach produced a mascot design that is not only visually appealing but also carries strong representational values. This study contributes to the development of character design for international event branding and reinforces the role of mascots as a tool for cross-cultural communication.
References
Brown, T. (2009). Change by design: How design thinking creates new alternatives for business and society. Harper Business.
Cohen, E. (2013). Cultural Bridges and Symbolism in International Exhibitions. International Design Review, 9(2), 72-85.
Duffy, M. (2018). The Role of AI in Cultural Innovation and Design. Journal of Digital Culture, 12(4), 45-60.
Hsieh, H. M., & Chen, Y. T. (2020). The effect of mascot design on brand perception and engagement. Journal of Visual Communication Design, 15(3), 127–139.
Geertz, C. (1973). The Interpretation of Cultures: Selected Essays. Basic Books.
Ito, K. (2019). Manga in the modern world: A cultural phenomenon. Tokyo Publishing.
Kawai, M. (2001). Japanese Culture and its Global Influence. Tokyo: Kodansha.
Kusno, A. (2000). Site and Sound: The Architecture of Indonesia. University of Hawaii Press.
Luchs, M. G., Swan, K. S., & Griffin, A. (2016). Design Thinking: New Product Development Essentials from the PDMA. Wiley.
McDonald, K., & Ali, M. R. (2023). Character design concept art for a cyberpunk themed story. Journal of Animation Studies, 22(4), 56-72.
Napier, S. J. (2007). Anime from Akira to Howl's Moving Castle: Experiencing contemporary Japanese animation. Palgrave Macmillan.
Rochana, A. (2021). Integrasi seni visual dalam promosi budaya lokal di Indonesia. Jurnal Desain Komunikasi Visual, 8(2), 67–78.
Tsukamoto, H. (2004). Manga Matrix: Create unique characters using the Japanese matrix system. Harper Design.
Tsukamoto, H. (1997). Manga Matrix: A Comprehensive Guide to Character Design. Tokyo: Kadokawa Shoten.
Sahlins, M. (1993). Goodbye to Tristes Tropes: Ethnography in the Context of Modern World History. The Journal of Modern History, 65(1), 1-25.
Smith, A. D. (2001). Nationalism: Theory, Ideology, History. University of Nebraska Press.
Sundar, S. S., & Kemp, E. (2023). AI and animated character design: Creativity and interaction in animation. Journal of Digital Media Arts, 17(3), 112-126.
Downloads
Additional Files
Published
How to Cite
Issue
Section
License
A writer who will publish their article in the NARADA Journal of Design and Art agrees to the following conditions:
- The author owns the copyright and grants the rights to NARADA Journal of Design and Art as the party entrusted with publishing the article for the first time simultaneously licensed under the "Creative Commons Attribution-ShareAlike 4.0" License. This makes it possible for other people to share the work with a form of acknowledgment of authorship of the work and initial publication in this journal according to the authorship of the article provided.
- Authors may enter into separate additional contractual agreements for non-exclusive distribution of the published journal version of the work (e.g., posting it to an institutional repository or publishing it in a book) with acknowledgment of initial publication in the NARADA Journal of Design and Art.
- Authors are permitted and asked to post their work online (for example, institutional repositories or on personal websites) after the article publication process. This avoids double publication or multiple submissions which will affect the similarity of writing of the published work.
- In order to maintain the value of originality and similarity of articles sent or submitted. Authors are asked to temporarily remove or hide the original article from other online systems until they receive the results and decisions from the NARADA Journal of Design and Art regarding the decision to publish the article.
- The author, in this case the contributing author (Contributor Author), will be sent a form or letter stating the validity of the scientific work, signed on an IDR 10,000 stamp. Then the author will be asked to send the email to [email protected].
Pemberitahuan Hak Cipta
Seorang penulis yang akan menerbitkan artikelnya dalam NARADA Jurnal Desain dan Seni setuju dengan ketentuan berikut:
- Penulis memiliki hak cipta dan memberikan hak kepada pihak NARADA Jurnal Desain dan Seni sebagai pihak yang diberikan kepercayaan untuk mempublikasi artikelnya pertama kali secara bersamaan dilisensikan di bawah Lisensi "Creative Commons Attribution-ShareAlike 4.0". Hal ini memungkinkan kepada orang lain untuk membagi karya dengan bentuk pengakuan kepengarangan karya dan publikasi awal dalam jurnal ini sesuai dengan penulisan artikel yang diberikan.
- Penulis dapat membuat perjanjian kontrak tambahan yang terpisah untuk distribusi non-eksklusif versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku) dengan pengakuan publikasi awal dalam NARADA Jurnal Desain dan Seni.
- Penulis diizinkan dan diminta untuk mempostingkan karyanya secara online (semisal, repositori institusional atau di situs web pribadi) setelah proses penerbitan artikel, Hal ini menghindari adanya double publikasi atau pengajuan jamak yang akan berpengaruh kepada adanya kesamaan penulisan dari karya yang diterbitkan.
- Demi menjaga nilai orisinalitas dan nilai kesamaan dari artikel yang dikirim atau diajukan. Penulis diminta untuk menghilangkan atau menyembunyikan secara sementara artikel orisinil dari sistem online lain yang sampai mendapatkan hasil nilai dan ketetapan dari pihak NARADA Jurnal Desain dan Seni mengenai keputusan publikasi dari artikel.
- Penulis dalam hal ini penulis kontributor (Contributor Author) akan dikirimkan form atau surat pernyataan keabsahan karya ilmiah, yang ditanda tangani di atas materai 10000. Dan selanjutnya penulis diminta untuk mengirimkan ke email [email protected].
