HILMI, Muhammad Hafidh Syauqil; ZUNAIDI, Rizqa Amelia; WULANDARI, Eka Devi. Strategic marketing analysis for enhancing competitiveness and customer satisfaction: a case study of Indihome TV in Pasuruan City. Operations Excellence: Journal of Applied Industrial Engineering, Jakarta, Indonesia, v. 17, n. 1, p. 46–58, 2025. DOI: 10.22441/oe.2025.v17.i1.130. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/oe/article/view/31074. Acesso em: 28 may. 2026.