PENGARUH CITRA LEMBAGA, HARGA DAN KUALITAS LAYANANTERHADAP KEPUTUSAN MEMILIH SEKOLAH FUTSAL YOUNG INDONESIA

Abstract

This study aims to examine and analyze the influence of agency image, price, and service quality to the decision to choose Young Indonesian futsal school either partially or simultaneously. Research data from survey in the form of questionnaire. Sampling method used in this research is purposive sampling method, as many as 85 respondents selected to this sample by using slovin formula. Quantitative analysis method using multiple linear regression analysis, followed by determination analysis (R Square), partial hypothesis testing (t test) and simultaneous (F test) with alpha 5 percent (0,05), before further analyzed first data quality test and classical assumption test were performed. Analyze tool using SPSS version 23 for windows. The results showed that the institutional image, price, and service quality partially have a positive and significant influence on the decision to choose Young Indonesian futsal school. Institutional image, price, and service quality have a positive and significant influence on the decision to choose Young Indonesian futsal school either partially or simultaneously. Price has a very dominant influence on the decision to choose Young Indonesian futsal school. There are still many other factors that influence the decision to choose futsal school that is equal to 38 percent which still needs further research