DRO, Andro. PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE APPLE DI JAKARTA. SWOT : Jurnal Ilmiah Ilmu Manajemen, Jakarta, Indonesia, v. 14, n. 1, 2026. DOI: 10.22441/swot.v14i1.18595. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/swot/article/view/18595. Acesso em: 28 may. 2026.