MIRZAGINA, Pasya. PENGARUH PRODUCT INNOVATION, LIFE STYLE DAN HEDONIC MOTIVATION TERHADAP PURCHASE DECISION BRAND ZARA (Studi pada Konsumen Jasa Titip Syaza Official). SWOT : Jurnal Ilmiah Ilmu Manajemen, Jakarta, Indonesia, v. 12, n. 2, 2024. DOI: 10.22441/swot.v12i2.31400. Disponível em: https://training-ojs3-publikasi.mercubuana.ac.id/index.php/swot/article/view/31400. Acesso em: 28 may. 2026.