PENGARUH GAYA HIDUP MILENIAL TERHADAP DESAIN ARSITEKTUR KAFE
DOI:
https://doi.org/10.22441/vitruvian.2020.v9i2.001Keywords:
kafe, milenial, desain, kenyamananAbstract
ABSTRAK
Kafe menjadi salah satu tempat favorit untuk dikunjungi generasi milenial. Terdapat beberapa faktor yang memengaruhi generasi milenial dalam menentukan pilihan kafe yang akan dikunjungi, yakni aspek kenyamanan, pelayanan yang baik, harga yang terjangkau, variasi dan inovasi produk, keunikan menu, kelengkapan fasilitas, dan masukan teman. Dalam penelitian ini, Penulis ingin mencari tahu apakah gaya hidup milenial dengan preferensi penilaian akan aspek tersebut memiliki pengaruh pada desain arsitektural sebuah kafe, baik dari segi pensuasanaan, pencahayaan, hingga pengaturan ruang. Metode yang dipakai adalah penyebaran kuesioner kepada pengunjung dalam kategori milenial yang sedang berada di dalam kafe yang terpilih. Dari hasil analisis data, dapat disimpulkan bahwa desain arsitektural kafe memiliki pengaruh dalam menarik minat pengunjungnya terkhusus kaum milenial, sesuai dengan keunikan maupun branding yang ditawarkan pada setiap kafe. Selain itu, keunggulan utama setiap kafe terdapat pada aspek kenyamanan ruang sebagai modal utama pengelola kafe dalam membuat pengunjung betah kongko di dalam kafe.
ABSTRACT
Cafes have become one of the favourite places that suits the lifestyle of current millennials. In choosing one to visit, millennials tend to select based on these aspects: comfortable place, good service, affordable price, varied products, complete facilities, unique menus, friend’s recommendation, reflecting social status, and innovative products. Our team is determined to find out whether this lifestyle affect these aspects that play a huge role in a café’s architectural design. In this journal, the method we chose to gather data is using a questionnaire we shared with millenials whilst visiting these cafes to find out whether the architectural design of a cafe has an impact with the overall scores of the aspects. Based on our analysis, we can conclude that the design of a cafe plays a role in getting visits from customers, especially millennials. It can be observed by the way the cafes brand itself or the uniqueness it share. Comfort becomes the key in attracting customers and making them feel at ease in cafes.
Downloads
References
Arif, K. A. (2008). Ragam citra Kota Banda Aceh. Bandung: Pustaka Bustanussalatin.
Chun, R. dan Davies, G. (2001). E-reputation: the role of mission and vision statements in positioning strategy. Brand Management, 8(2), 315-33.
Ekomadyo, A. S., Santri T., dan Andhika Riyadi. (2018). Habitat for Innovative Milieu: A Place-Making Study of University and Start-up Enterprises Relationship. IOP Conference Series: Earth and Environmental Science, 152 (1).
Fauzi, A., Kamajaya, G., dan I Nengah Punia. (2017). Budaya Nongkrong Anak Muda di Kafe (Tinjauan Gaya Hidup Anak Muda Di Kota Denpasar). Jurnal. Diterima dari https://ojs.unud.ac.id.
Firmansyah, Egi dkk. (2019). What Matters in Selecting a Cafe? A Case of Millennials. Jurnal Manajemen dan Pemasaran Jasa, 12(1), 65-76.
Garnesia, I. (2018). Sana-sini Ngaku Milenial, Bagaimana Peta Milenial Indonesia? Diakses 20 Oktober 2019, dari https://tirto.id/sana-sini-ngaku-milenial-bagaimana-peta-milenial -indonesia-cX5W.
Guha, A.B. (2010). Motivators and Hygiene Factors of Generation X and Generation Y-The Test of Two-Factor Theory. The XIMB Journal of Management, 7(2), 121-132.
Hauw, S. dan Ans De Vos. (2010). Millennials’ Career Perspective and Psychological Contract Expectations: Does the Recession Lead to Lowered Expectations?. Journal of Business and Psychology, 25(2), 293-302.
Kaifi, B. A. dkk. (2012). A Multi-Generational Workforce: Managing and Understanding Millennials. International Journal of Business & Management, 7(24), 88-93.
Marsum, A.W. (2005). Restoran dan Segala Permasalahannya. Yogyakarta: Andi.
Maslow, A. H. (1994). Motivasi dan Kepribadian: Teori Motivasi dengan Pendekatan Hierarki Kebutuhan Manusia. Jakarta: PPM.
Moreno, F.M. dkk. (2017). The Characterization of the Millennials and Their Buying Behavior. International Journal of Marketing Studies, 9(5), 135-144.
Nichols, Tommy. (2015). Understanding The Millennial Generation. Journal of Business Diversity, 15(1), 39-47.
Ordun, G. (2015). Millennial (Gen Y) Consumer Behavior Their Shopping Preferences and Perceptual Maps Associated With Brand Loyalty. Canadian Social Science, 11(4), 1-16.
Parment, A. (2013). Generation Y vs. Baby Boomers: shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services, 20(2), 189-199.
Pomarici, E. dan Riccardo Vecchio. (2014). Millennial Generation Attitudes to Sustainable Wine: An Exploratory Study on Italian Consumers. Journal of Cleaner Production, 66, 537–545.
Puspoyo, A. C., Setiawan, A.P., dan Dodi Wondo. (2015). Perancangan Interior Kafe dan Resto The Historic Of Blitar. Jurnal INTRA 3(2), 80-91.
Putra, A. R. dan Agus S. Ekomadyo. (2015). Interpretasi Makna Pada Warung Kopi Aceh: Studi Kasus Warung Kopi Solong di Banda Aceh. Jurnal ATRIUM 1(1), 1-10.
Salendra. (2014). Coffee Shop as a Media for Self-Actualization Today’s Youth. Jurnal Messenger 6(2), 49-58.
Smola, Karen dan Charlotte Sutton. (2002). Generational Differences: Revisiting Generational Work Values For The New Millennium. Journal of Organization Behavior, 23(1), 363-382.
Sugiarto, Endar dan Sri Sulartiningrum. (1996). Pengantar Industri Akomodasi dan Restoran. Jakarta: Gramedia Pustaka Utama.
Tjora, Aksel dan Graham Scambler. (2013). Cafe Society. New York: Palgrave Macmillan, 66-86.
Downloads
Additional Files
Published
How to Cite
Issue
Section
License
Author(s) Rights
As a journal author, you have rights for a large range of uses of your article, including use by your employing institute or company (should follow CC by NC License). Authors publishing in Vitruvian : Jurnal Arsitektur, Bangunan, dan Lingkungan journals have wide rights to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) as long as you follow the license terms, that are:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- NonCommercial — You may not use the material for commercial purposes.
Retained Rights/Terms and Conditions
Although authors are permitted to use their work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use, you should follow CC by NC License.
Copyright Transfer Agreement (for Publishing)
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright publishing of the article shall be assigned/transferred to Vitruvian : Jurnal Arsitektur, Bangunan, dan Lingkungan journal and Department of Architecture, Universitas Mercu Buana as Publisher of the journal. Upon acceptance of an article, authors will be asked to complete a 'Copyright Transfer Agreement'.
Vitruvian : Jurnal Arsitektur, Bangunan, dan Lingkungan journal and Department of Architecture, Universitas Mercu Buana, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Vitruvian : Jurnal Arsitektur, Bangunan, dan Lingkungan are sole and exclusive responsibility of their respective authors and advertisers.
Remember, even though we ask for a transfer of copyright, our journal authors retain (or are granted back) significant scholarly rights as mention before.
The Copyright Transfer Agreement (CTA) Form can be downloaded here:
[Copyright Transfer Agreement (CTA) Form]
The copyright form should be signed electronically and send to the Editorial Office in the form of original e-mail below:
Editorial Office of Vitruvian : Jurnal Arsitektur, Bangunan, dan Lingkungan
Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta-11650
Telp. 6221-5840816 Ext. 5302, Fax. 6221-5871312
Email: [email protected]
All off articles in the Vitruvian : Jurnal Arsitektur, Bangunan, dan Lingkungan journal are licensed under CC BY-NC
Vitruvian : Jurnal Arsitektur, Bangunan, dan Lingkungan and its articles is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
