Initial Business Development of PT CNG with Implementation of the Mutualism Network Strategy (Munets) Model
DOI:
https://doi.org/10.22441/ijiem.v4i3.20427Keywords:
Business strategy, Mutualism Network Strategy (Munets), CNG Indonesian ProductAbstract
The development of a business by a company is determined by the ability to develop strategies. Every company needs to use a strategy to expand its business. Not only large companies but small companies or companies that are going to start a business should also use strategic management. CNG Indonesian Produk is one of many new distribution manufacturing companies working in fashion, food, and agriculture. Brands that are still relatively new can become a fundamental problem, thus hindering the marketing process to be carried out. This study aims to develop appropriate strategies for developing the CNG Indonesian Product business by expanding the company's network which will have an impact on increasing demand and company productivity. Mutualism Network Strategy (Munets) is the model used in this study. Munets is a marketing strategy that utilizes pre-existing networks and newly formed networks to produce a symbiosis of mutualism that is mutually beneficial for both business owners and parties involved in the network formed. In its application, the increase in sales demand increased 5x compared to before the implementation of Munets. So it can be concluded that the Munets model can expand the company's partner network which can increase sales demand and produce a mapping of the needs of each company division and strategic application proposals. Of course, it is necessary to control the implementation of the Munets model and the application of other business strategy methods in the development of the Indonesian CNG Product company.Downloads
References
Bachtiar, N. K., & Amin, M. Al. (2019). SMEs’ Growth Stage Model: A Literature Review and Development Model. Jurnal Analisis Bisnis Ekonomi, 17(1), 1–18. https://doi.org/10.31603/bisnisekonomi.v17i1.2605
Blocher, E. J. (2007). Cost Management: Manajemen Biaya Penekanan Strategis. Salemba Empat.
Bungin, B. (2013). Metode Penelitian Sosial dan Ekonomi. Kencana.
Dzulfikar, A., Jahroh, S., & Ali, M. M. (2022). Business Development Strategy of Instant Ginger Start-Up in The Covid-19 Pandemic. Jurnal Manajemen Dan Agribisnis, 19(2), 251–264. https://doi.org/10.17358/jma.19.2.251
Galang, C., & Putra, G. (2022a). Implementasi Mutualism Network Strategy ( Munets ) Dalam Pengembangan Bisnis Cng Indonesian Product Network ( Munets ) Dalam Pengembangan Bisnis. 9(1), 302–312. https://doi.org/10.24014/jti.v9i1.22362
Pratiwi, R. (2018). Strategi Pengembangan Usaha Rengginang Pulut dengan Metode Analisis SWOT (Studi Kasus Usaha Rengginang Pulut CV. Uul Jaya di Desa Kebun Lada Kecamatan Hinai Kabupaten Langkat).
Pratiwi, S. B. (2019). Pengaruh Pinjaman Modal, Lokasi Usaha, dan Lama Usaha Terhadap Pendapatan Usaha Mikro (Studi Kasus Kawasan Kelurahan Bangka Jakarta Selatan).
Purnamasari, H., & Ramdani, R. (2020). Sosialisasi Manajemen Kinerja Tenaga Kesejahteraan Kecamatan Dalam Penanggulangan Masalah Kesejahteraan Sosial Di Kecamatan Karawang Barat. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(3), 500–506. https://doi.org/10.24198/kumawula.v3i3.29734
Rochmawati, D. R., Hatimatunnisani, H., & Veranita, M. (2023). Mengembangkan Strategi Bisnis di Era Transformasi Digital. Jurnal Ilmiah Manajemen, 14(1). https://doi.org/10.32670/coopetition.v14i1.3076
Siswanto, A. R. A. (2014). Business Plan Bisnis Software House Conture di Surabaya. Jurnal Ilmiah Mahasiswa Universitas Surabaya, 3(1), 1–31.
Susanto, A. (2014). Manajemen Strategik Komprhensif. Erlangga.
Susanto, R. I. (2017). Analisis Strategi Pengembangan Bisnis pada PT. Patrinsaka. AGORA, 5(1).
Syaputra, M. J., & Aisyah, S. (2022). Kaizen Method Implementation in Industries: Literature Review and Research Issues. IJIEM - Indonesian Journal of Industrial Engineering and Management, 3(2), 116. https://doi.org/10.22441/ijiem.v3i2.15408
Undang-Undang Republik Indonesia Nomor 20 Tahun. (2008). Undang-Undang Republik Indonesia Nomor 20 Tahun 2008. 1.
Usmara, A. (2008). Strategi Baru Manajemen Pemasaran. Amara Books.
Yulia, Y., Bahtera, N. I., Evahelda, E., Hayati, L., & Bahtera, N. T. (2020). Business Development Strategy Using Business Model Canvas Approach. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(1), 106. https://doi.org/10.24912/jmieb.v4i1.7563
Downloads
Published
How to Cite
Issue
Section
License
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the Work or derivative works for the authors personal use or for company use, provided that the source and the UMB copyright notice are indicated, the copies are not used in any way that implies UMB endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
