ANALISIS KUALITAS PRODUK , DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DAN IMPLIKASINYA PADA KEPUASAN PELANGGAN TWO WAY CAKE CLARESTA KARAWANG
DOI:
https://doi.org/10.22441/indikator.v4i3.10013Kata Kunci:
Kualitas Produk, Kualitas Pelayanan, Keputuasan Pembelian, Kepuasan Pelanggan.Abstrak
Abstract:
This research aims to analysis and examine Analyze Effect Product Quality, Service Quality to Purchasing Decision and implication to Customer Satisfaction Two Way Cake Claresta Karawang this is the object of research. Research of desaign use research type with quantitavie and explanatory method. Data collected using a questionnaire given to 100 respondents, sampling technique used a paper sheet given directly to respondents. Analytical method used is SPSS. The result research showing variable product quality positive effect and significant on purchase decision, service quality has a positive effect and significant on purchase decision. Product quality positive effect and significant on customer satisfaction, service quality positive effect and significant on customer satisfaction, and purchase decision positive effect and significant on customer satisfaction.
Abstrak:
Penelitian ini bertujuan menganalisis dan menguni Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan terhadap Keputusan Pembelian dan Implikasinya pada Kepuasan Pelanggan Two Way Cake Claresta Karawang yang menjadi objek penelitian. Desain penelitian yang digunakan adalah jenis penelitian metode kuantitatif dan explanatory. Data dikumpulan dengan menggunakan kuisioner yang diberikan kepada 100 responden, teknik pengambilan sample yang digunakan adalah melalui selembaran yang diberikan langsung kepada responden. Metode analisis yang digunakan adalah SPSS. Hasil penelitian menunjukan bahwa variabel pengaruh kualitas produk secara positif dan signifikan terhadap keputusa pembelian, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan keputusan pembelian berpengaruh positif dan signifikan terhadap kepuasan pelanggan.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the Work or derivative works for the authors personal use or for company use, provided that the source and the UMB copyright notice are indicated, the copies are not used in any way that implies UMB endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
This work is also licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
