Studi Kelayakan Usaha  Dan Strategi Pengembangan Budidaya Ikan Lele Di Kota Denpasar  (Studi Kasus Petani Ikan Lele di Ubung Kaja)

Anak Agung Elik Astari; Ketut Merta; Ni Wayan Ari Sudiartini; Ni Luh Putu Pande Sukarini

doi:10.22441/jdm.v4i2.12245

Studi Kelayakan Usaha Dan Strategi Pengembangan Budidaya Ikan Lele Di Kota Denpasar (Studi Kasus Petani Ikan Lele di Ubung Kaja)

Authors

Anak Agung Elik Astari Universitas Mahendradatta
Ketut Merta Program Studi Manajemen 2 Fakultas Ekonomi, Universitas Mahendradatta
Ni Wayan Ari Sudiartini Universitas Mahendradatta
Ni Luh Putu Pande Sukarini Universitas Mahendradatta

DOI:

https://doi.org/10.22441/jdm.v4i2.12245

Keywords:

Analisis SWOT, Aspek- aspek SKB, UMKM.

Abstract

Objek penelitian di Kota Denpasar pada UMKM yang bergerak dibidang perikanan dengan membudidayakan ikan lele. Penelitian ini menggunakan metode studi kelayakan bisnis yang bertujuan untuk memperoleh gambaran yang lebih mendalam dari kelayakan suatu bisnis dari aspek SKB dengan cara analisis kualitatif dan analisis kuantitatif. Menggunakan analisis SWOT meliputi NPV, IRR, PP, dengan cara wawancara dan observasi. Hasi penelitian menunjukan bahwa nilai (NPV) yaitu Rp. 10.829.000,00, Rp. 56.246.244,00, Rp. 100.504.980,00, nilai (IRR) sebesar 79,55 % lebih besar dari tingkat suku bunga yang ditetapkan, nilai (PP) yang diperoleh menunjukan bahwa hanya memerlukan waktu 1 tahun 6, 62 bulan untuk mengembalikan investasi. Dari hasil analisis yang dilakukan, usaha budidaya ikan lele ini bernilai positif dan bisa untuk ditingkatkan lagi dalam pengembangan usahanya. Usaha budidaya ikan lele layak untuk dijalankan terlebih dapat menciptakan lapangan pekerjaan bagi masyarakat setempat.

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Published

2021-10-04

How to Cite

Astari, A. A. E., Merta, K., Sudiartini, N. W. A., & Sukarini, N. L. P. P. (2021). Studi Kelayakan Usaha Dan Strategi Pengembangan Budidaya Ikan Lele Di Kota Denpasar (Studi Kasus Petani Ikan Lele di Ubung Kaja). Jurnal Doktor Manajemen (JDM), 4(2), 108–125. https://doi.org/10.22441/jdm.v4i2.12245

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Issue

Vol. 4 No. 2 (2021): SEPTEMBER 2021

Section

Articles

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