The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam
DOI:
https://doi.org/10.22441/jimb.v10i2.28220Abstrak
Digital marketing has revolutionized business-consumer interactions by providing unprecedented global reach and opportunities for influence. One notable example of this digital marketing transformation is the experience of "Somethinc" an Indonesian health and beauty products brand that expertly leveraged social media platforms to develop a strong brand identity and engage its target audience. This study investigates the diverse impacts of digital marketing on consumer behavior and business strategy. The study examines factors such as the effectiveness of digital platforms, product quality and price, which are expected to increase engagement, and the importance of data analysis in refining marketing approaches. Consumer purchase decisions are influenced by many factors, among which product quality and price are the most significant factors. Product prices reflect perceived value and quality, but the relationship between high prices and better quality is not always true, according to research. Location and product display also play an important role in purchasing decisions as the convenience of the location and visual experience in the store can increase consumer satisfaction. Good service from retailers also influences purchase decisions, with positive experiences increasing the likelihood of consumers to buy. Other research shows that while price is important, product quality also plays an equally important role in consumer decisions, often seeking a balance between the two to maximize satisfaction.
Unduhan
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
The copyright of this article was transferred to Universitas Mercu Buana if and when the article was accepted for publication. The undersigned below transfers all and all rights in and to paper including without limitation all copyright to UMB. The undersigned states and guarantees that the paper is genuine and that he is the author of the paper, except material that is clearly identified as the original source, with the notification of the permission of the copyright owner if necessary and has the power and authority to make and carry out this assignment. We state that this paper has not been published in the same form elsewhere.
Furthermore, I / We hereby transfer unlimited publicity rights to the above mentioned papers as a whole to Universitas Mercu Buana. Copyright transfers include the right to reproduce and distribute articles, including reprints, translations, photo reproductions, microforms, electronic forms (offline, online) or other reproductions that have similar properties. The appropriate author signs and accepts the responsibility for releasing this material on behalf of each and all co-authors. This agreement must be signed by at least one of the authors who has obtained approval from the co-author (s) where applicable.
After the submission of this agreement is signed by the appropriate author, changes in authorship or in the order of the registered author will not be accepted. Retained Rights / Provisions and Conditions Although the author is permitted to reuse all or part of the Work in another work, this does not include giving a third party request for reprinting, republishing, or any other type of reuse.
