Pola Penggunaan Aplikasi Transportasi Online di Kalangan Asisten Rumah Tangga
DOI:
https://doi.org/10.22441/marcommers.v11i2.6870Kata Kunci:
This study aims to reveal and map patterns or models of information search for household assistants as consumers of users of online transportation services. Using a case study approach is expected to reveal consumer behavior patterns and information searcAbstrak
This study aims to reveal and map patterns or models of information search for household assistants as consumers of users of online transportation services. Using a case study approach is expected to reveal consumer behavior patterns and information search models relating to new economic products that can be developed for new professions in Indonesia.
The results showed there were differences in ART in the search for information, for personal interests such as work leave, going with friends to the Mall, delivering to the station, ordering food and there were some who used it to support their work. Usually they prefer cash payments, and take advantage of discount promos.
In the study also found three behavioral patterns in ART, namely (1) the usual personal pattern of informants using applications for personal needs. (2) Work Support Patterns on ART that they usually use online transportation applications to support their work, and (3) Social Patterns, where use is intended to help other ART members who cannot use the application.
Unduhan
Referensi
Basu, Swastha DH., Irawan. 2008. Manajemen Pemasaran Modern, Yogyakarta: Liberty
Bogdan, T., and Biklen, R. 1990. Metode Penelitian Kualitatif: Panduan Teori dan Praktek di Lapangan. Jakarta: Pusat Antar Universitas - Universitas Indonesia.
Bungin, Burhan. 2015. Komunikasi Pariwisata. Pemasaran dan Brand Destinasi. Kencana: Jakarta.
--------------------. 2013. Sosiologi Komunikasi: Teori, Paradigma dan Diskursus Teknologi Komunikasi di Masyarakat. Jakarta: KENCANA.
DeVito, Joseph A. 1997. Komunikasi Antar Manusia. Jakarta: Professional Books.
Fiske, John. 2006. Cultural and Communication Studies: Sebuah Pengantar Komprehensif. Yogyakarta: Jalasutra.
Gefen, D. and D. W. Straub. 1997. “Gender differences in the perception and use of Email: An extension to the UTAUT Model”, MIS Quarterly; Dec 1997; 21, 4; ABI/INFORM Global, p. 389.
Hermana, Budi. 2007. Model Adopsi Teknologi. http://nustaffsite.gunadarma.ac.id/ blog/bhermana/2007/06/07/model-adopsi- teknologi-informasi, diakses pada tanggal 01 Januari 2010.
Kotler, Philip. 2008. Manajemen Pemasaran Edisi 12 Jilid 2. Jakarta: Indeks
Lee, Younghwa, K. A. Kozar, and K.R.T. Larsen (2000), The UTAUT Model: Past, Present, and Future”, Communication of The Association for Information System, 12, 50, hal 752-780.
Libutti, Luciana dan Valente, Adriana. 2005. “Science communication and information dissemination: The role of the information professional in the ‘Perception and Awareness of Science’ project”. Dalam Journal of Information Science, 32 (2) 2006, pp. 191–197.
Lindlof, Thomas R. 1995. Qualitative Communication Research Methods. California: Sage Publications.
Littlejohn, Stephen W. 2008. Theories of Human Communication. Edisi Kesembilan. London: Wadsworth.
Lofland, J. and L.H. Lofland. 1984. Analizing Social Settings: A Guide to Qualitative Observation and Analysis. Wadsworth Publishing Company. Belmont.
Lopez, D. A. and D. P. Manson (1997), “A Study of Individual Computer Self-Efficacy and Perceived Usefulness of the Empowered Desktop Information System”, Journal of Interdisciplinary Studies, Volume 10.
Moleong, L. J. 1994. Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Muhadjir, N. 2002. Metodologi Penelitian Kualitatif. Edisi IV. Yogyakarta: Rake Sarasin.
Mulyana, Deddy. 2005. Ilmu Komunikasi Suatu Pengantar. Remaja Rosdakarya. Bandung.
Salim, Agus. 2006. Teori & Paradigma Penelitian Sosial Edisi Kedua. Yogyakarta: Tiara Wacana.
Schillewaert, N. M. Ahearne, R. Frambach, and R. K. Moenaert (2000), “The Acceptance of information Technology in the Sales Force”, ISBM Report 15-2000.
Oswari, Teddy, E. Susy Suhendra, dan Ati Harmoni. 2008. Model Perilaku Penerimaan Teknologi Informasi. http://repository.gunadarma.ac.id:8000/WITDS_10_704.pdf, diakses pada tanggal 01 Januari 2010.
Yin, Robert K. 2014. Studi Kasus: Teknik dan Metode. Rajawali Press. Jakarta.
Unduhan
File Tambahan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the Work or derivative works for the authors personal use or for company use, provided that the source and the UMB copyright notice are indicated, the copies are not used in any way that implies UMB endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
