ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA DAN IKLAN TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA LOGISTIK JNE (STUDI KASUS CV.CIPTA ABDI MANDIRI DI DAERAH CENGKARENG)
Abstrak
Abstract. This study aims to analyze and empirically test the hypotheses of the
effect of service quality, price and advertising on customers decision in using
JNE’s logistic service (case study CV. Cipta Abdi Mandiri at Cengkareng area).
Sample of respondents in this study are customer of CV. Cipta Abdi Mandiri was
selected randomly at period 15 July until 31 August 2014 about 100 persons.
Multiple Regression Linear used to analyze and test the hypotheses. The study
found that model were proposed is fit based on Goodness of Fit Indices.
Hypotheses testing concludes that service quality and price have significants and
positive effect on costumers decision of CV. Cipta Abdi Mandiri while
advertising have no significant effect.
Keywords: Service Quality, Price, Advertising, Costumers Decision
Unduhan
Unduhan
Cara Mengutip
Terbitan
Bagian
Lisensi
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the Work or derivative works for the authors personal use or for company use, provided that the source and the UMB copyright notice are indicated, the copies are not used in any way that implies UMB endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
