Kajian Strategi Penjualan Femtocell Sebagai Produkt Baru Menggunakan Fuzzy-Logic
DOI:
https://doi.org/10.22441/incomtech.v5i2.1140Keywords:
Femtocell, FPSR, Fuzzy-Logic, New Product DevelopmentAbstract
Meningkatnya permintaan layanan internet membuat operator seluler harus terus menyediakan kapasitas jaringan untuk memenuhi permintaan tersebut. Masalah baru kemudian muncul, para pengguna layanan internet dan suara tidak dapat mengakses sinyal ketika berada di dalam ruangan. Femtocell adalah suatu produk baru untuk masyarakat Indonesia dan berfungsi membantu kinerja BTS untuk menangani beban traffic data (load data traffic) dalam suatu area yang tidak terjangkau oleh BTS, semisal di dalam ruangan. Metode Fuzzy-logic dengan pendekatan New Product development (NPD) dipilih karena lebih akurat dalam menilai dua kemungkinan atau lebih dibandingkan dengan metode lainnya untuk menganalisa suatu produk baru yang akan diluncurkan ke masyarakat. Dengan merancang skala linguistic untuk rating dan bobot yang berbentuk kurva linguistic angka Fuzzy, yang nantinya digunakan untuk menilai kriteria-kriteria yang telah dibuat. Lalu nilai yang berbentuk bahasa linguistic tersebut ditransformasikan ke dalam bilangan fuzzy untuk mendapatkan FPSR (Fuzzy Possible Success Rating), untuk kemudian digambarkan pada kurva bobot dan rating. Penggambaran FPSR pada kedua kurva tersebut ternyata memiliki hasil yang mendekati sama.Downloads
Downloads
Published
How to Cite
Issue
Section
License
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the Work or derivative works for the authors personal use or for company use, provided that the source and the UMB copyright notice are indicated, the copies are not used in any way that implies UMB endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
