Usulan Perbaikan Sistem Customer Relationship Management (CRM) CV. XYZ Berdasarkan Pertimbangan ISO 9001:2015 Klausul 8.2.1 dengan Metode Business Process Improvement
DOI:
https://doi.org/10.22441/pasti.2019.v13i2.009Keywords:
CRM, klausul 8.2.1, customer interface management, business process improvement, produk customAbstract
CV. XYZ adalah salah satu produsen sandal gunung travelling handmade yang berdomisili di Bandung. Agar dapat bersaing di pasar, CV. XYZ harus selalu memperhatikan kualitasnya dari segi produk dan juga layanan. Pada saat ini CV. XYZ sudah menerapkan Customer Relationship Management (CRM) sebagai upaya untuk menjaga loyalitas pelanggan. Sosial media digunakan sebagai penunjang CRM yang termasuk ke dalam Customer Interface Management yang mengacu pada pengelolaan pertukaran informasi. Meskipun sistem CRM sudah terlaksana, namun belum semua terlaksana dengan baik sesuai dengan konseptual yang ada. Pada penelitian ini, digunakan pertimbangan persyaratan ISO 9001:2015 klausul 8.2.1 komunikasi pelanggan dan konsep CRM untuk mendapatkan hasil analisis Gap yang baik dan lengkap. Metode yang digunakan yaitu business process improvement dengan menggunakan langkah apply techniques improvement. Hasil dari penelitian ini adalah rancangan untuk merealisasikan produk custom dan juga beberapa perbaikan seperti pembuatan database dan penambahan opsi pada website.Downloads
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