BRAND IDENTITY PADA ELEMEN INTERIOR DI AREA KEBERANGKATAN BANDARA INTERNASIONAL KERTAJATI
DOI:
https://doi.org/10.22441/vitruvian.2022.v11i2.002Keywords:
Brand Identity, Elemen Interior, Area Keberangkatan, Bandara InternasionalAbstract
Bandar Udara Internasional Kertajati merupakan wajah dari Jawa Barat, konsep tersebut diimplementasikan pada objek arsitektur gedung terminal penumpang. Lantai keberangkatan pada bangunan terminal penumpang, sebagai area yang menyambut calon penumpang bandara memberikan persepsi visual dan impresi penumpang ketika memasuki bangunan terminal. Impresi yang dibentuk berawal dari pengalaman ruang yang dirasakan dan elemen pembentuk ruang di dalamnya. Brand Identity pada Bandar Udara Internasional diimplementasikan dalam pada perancangan dihadirkan dalam elemen interior berangkat dari identitas budaya setempat. Dalam penelitian ini akan berfokus pada brand identity yang diimplementasikan pada area keberangkatan pada terminal penumpang Bandar Udara Internasional Kertajati. Penelitian ini dilakukan dengan pendekatan kualitatif deskriptif dengan menganalisis sesuai dengan indikator brand identity pada elemen interior. Pengumpulan data dilakukan melaui kumpulan referensi literatur dan foto survei lapangan. Brand Identity sudah diterapkan pada elemen interior dari area keberangkatan, dengan penerapan ragam hias Megamendung, daun jati, dan ornamen dari bentuk merak. Dari ketiga ragam hias tersebut, ditemukan diimplementasikan dalam ornament dekoratif pada area keberangkatan. Penelitian ini diharapkan dapat menjadi pertimbangan dan acuan dalam merancang terminal penumpang bandar udara internasional, dengan penekanan identitas budaya lokal pada elemen-elemen interiornya.
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