Vol. 10 No. 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis

Articles

• The Influence of Brand Image, Promotion and Product Quality on The Decision to Purchase A Honda Capella Batam Motorcycle

  Kartini Syntia, Realize Realize

  157-170

  • PDF   Article Views: 1651 times | Article Downloads: 581 times

• Implementation of Association Rule Market Basket Analysis to Increase Sales Through Product Bundling Strategy at the Fashion Online Store

  Arga Buana, Resista Vikaliana

  171-185

  • PDF   Article Views: 1189 times | Article Downloads: 477 times

• Market Metamorphosis: Decoding The Marketing Mix Landscape in The Traditional Market of Cisalak, Depok, Indonesia, Amid The E-Commerce Epoch

  Ari WB Raharjo, Tety Elida

  186-194

  • PDF   Article Views: 1099 times | Article Downloads: 582 times

• Examining Indonesian Gen Z Muslim Consumers' Purchase Intentions for Muslim Fashion on Shopee: A TPB Extension Perspective

  Sabrina Fortunata, Ali Hanafiah

  195-212

  • PDF   Article Views: 1710 times | Article Downloads: 1074 times

• The Influence of Stress on Learning Leadership Project Assignment Test PT PLN (Persero)

  Dewi Zulfana, Eddy Kusponco Wibowo, Arifiani Widjayanti

  213-223

  • PDF   Article Views: 1095 times | Article Downloads: 482 times

• Correlation of Terrestrial Satellite Computation and Allocation of Influence in The Development of Digital Television Services in Indonesia

  Dede Rizky, Dewi Nusraningrum, Alyssa Edwina Imad Khalid Bakhour, Egit Mulyatri, Kayla Rosantya Dewi

  224-234

  • PDF   Article Views: 1603 times | Article Downloads: 425 times

• The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam

  Baiq Dewi Andriyani, Realize Realize

  235-248

  • PDF   Article Views: 1406 times | Article Downloads: 676 times

• The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam

  Elisa Jayanti Lestari

  249-260

  • PDF   Article Views: 1476 times | Article Downloads: 845 times

• Growth Strategy for Start-Up Businesses: Analysis of Solutions for Scalability, Marketing, and Risk Management

  Imam Yuwono, Nur Endah Rakhmawati, Nurulita Purnama Putri

  261-275

  • PDF   Article Views: 1875 times | Article Downloads: 868 times

• Optimizing Business Performance Through Relationship Quality and Value Co-Creation

  Prita Prasetya

  276-290

  • PDF   Article Views: 1923 times | Article Downloads: 521 times